M & A
IPO & Capital
Strategically positioning your organisation within today’s competitive marketplace with an effective brand image is critical.
The attributes that are projected by this brand image need to position your brand in people’s minds as the most desirable. If the brand does not carry the power to achieve this, the level of communication effort needs to be greater to ensure the same results. To enhance your ROI, the better the level of visual brand appeal, the greater the chance is to lift both the brand’s awareness and its reputation.
Brand & Visual Positioning
Branding – Investor Relations
Branding – Recruitment, Careers
Branding – New Products
Branding – Community Engagement
Branding – Internal/Cultural Change
Your annual report is an effective way to build your reputation with investors.
Communicating with existing and potential shareholders via your annual, half yearly and quarterly reports, along with ASX announcements and presentations, is one of the most important aspects of investor relations. The information must be accurate, timely, and carry consistent messages in a way that not only meets legal obligations but projects a relevant and appealing brand image for the company as well.
Half Yearly Reports
Designing a Sustainability Report to gain environmental approvals or as a vehicle to show the community how much progress is being made is clearly an art form. It must project your key attributes in a way that stands out from the crowd, and impart information in a logical and clear way.
A well designed and layed out Sustainability Report can help to improve people’s perception of your company. It is also a way of measuring performance over time to ensure progress is being made and areas for improvement are clearly identified.
A well designed Sustainability Report with that ‘bit extra’ – leads to far greater audience impact and appeal, thus influencing their opinions.
Takeovers, mergers and acquisitions, and schemes of arrangement are part of corporate life. Executives will have a plan in place to cater for each type of situation should it arise. Presenting your case in an effective way will help to mould people’s opinions and help you to achieve the best outcomes for your company.
The power of a well designed Target or Bidders Statement, or a Scheme Booklet, will go a long way to ensuring your negotiation stance is not under-estimated by the other parties involved. To achieve your goal of ensuring either rejection of the original offer for a better one, or to present a takeover offer that is accepted for less than the target is worth, in what are usually extremely tight time frames, requires a document that will be well received.
Raising capital through initial Seed, then requiring more funds with an IPO, a Rights Issue or an Entitlement Offer to institutional, new and existing shareholders is an ongoing requirement if companies are to have a solid balance sheet that will reduce financial risk, enable planned CAPEX to be allocated, implement expansion plans and cover daily cash flow needs.
However, raising capital in today’s competitive environment is not an easy task. A Prospectus that strongly breaks through the surrounding noise and presents an exciting investment opportunity in an interesting way will help a company to achieve its capital adequacy requirements due to its greater visual appeal.
Capital Raising Offers
Insight made it so easy. The process was a breeze, from providing excellent design concepts to executing final amendments on a tight timeframe. The team at Insight were always available when needed.
Insight Design have worked with Iluka on a number of design projects from websites, annual reports to internal communications and strategic communications planning. Their expertise in the entire design process from identifying the needs of the client, establishing audiences and creating a style that works for the organisation is first class.
Adviser, Corporate Affairs
Iluka Resources Limited
Insight Communication and Design are a passionate and talented team of designers and developers who work closely with us to achieve outstanding results. They recently produced a creative and engaging new website design for our company, and they continue to amaze us with their fresh ideas and innovative designs for our posters and marketing material. We love working with them and highly recommend them.
Since we moved to Insight for our corporate marketing and annual report production we have been nothing but impressed. The team at Insight are professional, creative and responsive and have produced excellent results for MMA Offshore. From the quality of the conceptual designs through to their efficient, timely and cost efficient project execution we would not hesitate in recommending Insight
General Manager – Corporate Development
MMA Offshore Limited
Insight Communication & Design completed the design and production of Independence Group NL’s annual and sustainability reports a number of years. They provided a great service both in terms of design and responsive to changing demands. I would be more than happy to recommend Insight Communication & Design to others.
Head of SHEQ & Risk
Independence Group NL
Insight Design provided Galileo with a great selection of design ideas and content for our web page, prospectus and marketing material. They were professional in all aspects of their work and most importantly, particularly for a company going through an IPO, they met all deadlines given to them. I wouldn’t hesitate in using Insight for any further work or in recommending them to other companies requiring design work to be completed
Georgiou Group has worked with Insight Communications and Design for close to five years. Richard and his team have enabled Georgiou to deliver high-quality annual reviews, compelling websites and branding options for signage, corporate documentation and tenders. Insight is now delivering the maintenance of our four separate websites and is always on hand to offer support and guidance, ensuring our brand is never compromised.